Video-sharing platforms like YouTube have become the go-to social media channel for many people in the past decade.
There’s no denying that YouTube is one of the more popular websites on the Internet. It’s the second-most visited website in the world, with over 2 billion logged-in users per month.
Around 500 hours of video content are uploaded every minute, and over 5 billion videos are watched every day! That’s 72 hours of video watched every minute, or over 1 million hours of content viewed per hour!
These days, many people consider making money with YouTube a viable career or side hustle option.
These days, many people consider making money with YouTube a viable career or side hustle option—and for good reason. YouTube is one of the most popular ways to make money online, and it’s not hard to see why. With millions of monthly users from all over the world tuning in to watch videos on just about any subject you can imagine, there are plenty of opportunities for individual creators and businesses alike.
There are many different ways to make money on YouTube, and it’s worth considering how each strategy might work for you. Keep in mind that not every monetization method will be effective for every channel or audience. For example, product placement may not be as appropriate for educational channels as it would be for entertainment-focused channels. It’s important to figure out which revenue streams are best suited to your content so you can create effective monetization plans that benefit both your viewers and your bottom line.
If you’re thinking about jumping into the world of YouTube monetization but aren’t sure where to start, we’ve put together an overview of the different types of monetization methods available and how they can work best for each creator’s unique needs and goals.
You need to be invested in the process if you are going to be a successful content creator.
You need to be invested in the process if you are going to be a successful content creator. It’s not enough to just have ideas, you have to be willing to work hard. The process is not always fun, but it’s rewarding in the end.
The first step to making a video is deciding what kinds of content you want to make in general.
The first step to making a video is deciding what kinds of content you want to make in general. This may seem like a daunting task, but narrowing your focus could be the key to your success. Think about what you are passionate about and what you can talk about for hours. It’s okay if this seems too specific or “unmarketable”. Research has shown that people care more about authenticity than perfection, especially when it comes to online content.
If you’re still unsure, take a look at some popular YouTubers and see if any of their topics jump out at you. Some ideas include: makeup tutorials, fitness tips, rants on politics or social issues, cooking recipes (or just commentary on food), vlogging (video blogging) where you share random moments in life that are entertaining or helpful to viewers—the list goes on! Find something that fits your interests and personality best, then start planning out how often you want to post videos and what kind of equipment you’ll need.
Once you decide on the subject matter of your channel, you should come up with a theme or focus on your videos.
- What do you want to achieve with your videos?
- Is the purpose of your channel to educate people on a particular subject, help people overcome difficult challenges, or entertain viewers?
- What message do you want to get across with your channel and what is the theme of your videos?
- You can have a mix of different types of videos, although I recommend sticking to one overall theme.
After you’ve decided on your theme, it’s time to start brainstorming video ideas and titles.
Now that you’ve got a general idea for the theme of your channel, it’s time to get specific.
Start brainstorming ideas for videos.
If you don’t know what to make videos about, go to YouTube and search in the area related to your channel’s theme. What kinds of videos come up? What are people watching? Do any video titles stand out as particularly eye-catching or interesting? Make note of these things! They can help spark ideas for your own channel. Here are some additional tips on video ideas:
- YouTube is undeniably a visual experience. Content that features engaging visuals typically attracts more viewers (duh). Video games, makeup tutorials and arts & crafts channels are all great examples of this principle at work.
- Try to keep your videos lighthearted and fun! The most popular YouTubers have been successful because they build relationships with their viewers based on entertainment value rather than mind-blowing information or thought-provoking messages. Your audience is much more likely to rewatch one of your videos if it makes them laugh than if it teaches them something new about the world.
- Don’t be afraid to make lists! Viewers love listicles—and so do YouTubers, since they’re usually pretty easy topics from which you can expand later in other videos or series on your channel (and who doesn’t want a hit series??).
Before recording, you should write an outline of your video.
The video-making process is broken into several phases, and before you can get to recording you should write an outline of your video. The outline should include all the main points for each section of the video (the story, the educational parts, etc.) and a call to action/summary at the end.
If you are recording a voice over or doing other types of narration, it’s best to write a script beforehand. For example: if you are making an educational video about how to invest in real estate and will be talking through your slides as they appear on the screen, make sure to write it all out beforehand so that your presentation is coherent and flows well.
Some people like to use storyboards to plan out their videos but that isn’t necessary if you don’t want it to be. Writing down key points about each segment of your video is enough for planning purposes!
If you’re recording a video with someone else, it’s important to communicate expectations prior to recording.
When you’re recording a video with someone else, it’s important to communicate expectations prior to recording. If you don’t, you’ll risk being unprepared for the shoot and then having to spend even more time trying to figure out what went wrong. Plus, if someone doesn’t feel comfortable with how they were filmed or think their role in the video wasn’t as prominent as they wanted it to be, it can lead to an awkward situation post-production.
Choose a location that is both quiet and well lit for recording.
Once you’ve decided on a video topic and have made a script, choose a location that is quiet and well lit to record in. Make sure you’re comfortable with the location itself, too�you don’t want to feel unsafe or distracted during the recording process.
Avoid locations that are too noisy, like a busy city street or next to an airport. Noise can easily distract viewers from your content and make it harder for them to hear what you’re saying. Concentrate on finding somewhere quiet where you won’t be disturbed if possible.
Also avoid locations that are too bright or dark�being in front of a window with the sun shining through can create glares and make it hard for viewers to see your face clearly. Conversely, being too far away from lights will result in a grainier video quality that most viewers won’t enjoy watching.
It’s important that you don’t overlook the setup process just because you have your title and outline ready to go.
Before you even start production, it’s important to do a little prep work. After all, it’s better to have everything ready to go before you press record! That way, you can get right into your content and won’t waste time worrying about how you’re going to set the scene.
First things first: make sure you have all the equipment you need on hand. This means anything from your camera and tripod to lights and backdrops (if needed). You may also want props or costumes for yourself or a co-host that are specific to the concept of your video. If there are any essentials that aren’t readily available at home, head out for a trip to the store so that everything is prepared for when it’s time to shoot.
Once your supplies are gathered, it’s time to put together the location where your video will be filmed. Start with any larger-scale items like backdrop fabrics or curtains behind which you’ll hide during costume changes (if applicable), then move on to smaller pieces like furniture and decorations that fit within the theme of your video. Set up any lighting that will be used in front of or behind the camera—or both!—and place any necessary audio equipment within reach of where you’ll sit while recording. Once this is complete, make sure all cords are out of sight so they won’t distract from the visuals on screen when viewers watch later down the line!
You also need to get any equipment that you need before starting the filming process.
When you are starting out, your equipment doesn’t have to be the most expensive or the flashiest. Most modern laptops come with webcams built in, which is a great way to start. You may also have a good smartphone that can act as your camera. Lighting can be as simple as some lamps, or even using natural light if you are filming next to a window.
If you want to take it up a notch and create more professional looking videos, then you need some slightly different equipment:
- A video camera or webcam (depending on what quality of footage you want)
- Lighting equipment (this could include lamps, lights, or reflectors)
- Microphones and headphones (this is so that you can hear the audio clearly)
- Editing software (there are plenty of options that are free such as iMovie and Windows Movie Maker)
When it’s time to start filming, test all equipment before beginning your first take and make sure everything is working properly.
The last thing you want is to get through filming your whole script only to realize that the sound is terrible, you’re out of storage space on your phone, or your batteries are dead. To avoid running into any problems like this, be sure to check all your equipment before starting a take. Here are some specifics:
- Make sure you have enough memory/storage space on the device you’re using.
- Make sure the batteries in the camera you’re using and in any other equipment you’re using (lights, etc.) are fully charged.
- If possible, use a tripod so that the video doesn’t come out shaky and hard to watch.
- Make sure your phone isn’t on silent! (This can be an easy mistake to make if it’s not a phone you usually use for filming.)
- Check the lighting so that it’s bright enough to see what’s going on but not so bright that it creates shadows or makes people squint.
- If there’s anything behind where you’ll be standing while filming, make sure it looks clean and professional (or at least as clean and professional as whatever else is in the frame). You definitely don’t want someone accidentally walking into frame or knocking something over!
Producing good content takes time and effort but can be very rewarding when done well
An important thing to remember is that producing good content takes time and effort, but it can be very rewarding when done well. You’ll likely make mistakes along the way, so be sure to learn from them and keep trying. Those who are willing to put in the time and effort will have more success than those who give up too quickly.
If you are not willing to put in this work, then you may want to reconsider having a YouTube channel at all. But if you are willing and interested, then we’re glad you’ve decided to invest in your journey!